HMRC Publishes Research on Gift Aid and Donor Behaviour

HMRC has released the results of its research into the relationship between gift aid and donors and how to increase the numbers claiming gift aid.

Key findings include:

• Donor’s often misunderstood gift aid; and
• Refusal by donors to claim gift aid often stemmed from a belief that there would be a cost to the charity or themselves if they did so, as well as a reluctance to share personal contact information.

Conclusions reached include that in order to secure higher levels of gift aid reclaim, donors needed to be educated on what gift aid is and the form to complete in order to claim gift aid needs to be simpler.

HMRC has published an infographic to explain to charities why they should register for gift aid.